This section doesn’t currently include any content. Add content to this section using the sidebar.

Image caption appears here

Add your deal, information or promotional text

About Allie & Elle

Founder, Ansley Pridgen


Created in 2015 to make daily life a little more colorful, Allie & Elle is a greeting card & custom stationery company found in over 300 stores.




Each design is painted and hand-lettered by our founder, Ansley. The paintings are then printed on textured cover stock that replicates the feel of watercolor cold press paper. The designs are meant to evoke nostalgic emotions and celebrate the color in life. Our hope is that by creating beautiful greeting cards and gifts, we can revive the practice of the handwritten note— which, in our eyes, is one of the most meaningful ways to connect in our tech-driven world. 




After attending SMU and receiving an undergraduate degree in accounting, Georgia native, Ansley Pridgen, moved to New York City to begin a career in fashion. While in NYC, she learned about production, design, life, and hard work. However, she couldn't suppress her deep love and connection to the South. After she moved to Atlanta in 2015, she began pursuing her dream of starting her own company inspired by her southern background interconnected with forward-thinking design. 




In October of 2015, she began designing a colorful and eclectic aesthetic for her new line, Allie & Elle. She has invested years into researching the paper industry, cutting-edge card manufacturing methods and developing the Allie & Elle brand. Our first collection debuted at the 2016 January gift show in Atlanta. After four years of continued growth, Allie & Elle is now sold in 300 stores, and the signature watercolor designs are celebrated throughout the country. 




We are always adding in new, custom creations — especially those for brides, including custom crests and wedding invitations. Hopes for the future include further expansion with a wider variety of products and services.


Want to chat or have a custom idea in mind? Drop us a note at

In the news

Ansley named Domino Magazine's"22 stationery designers to shop before they're famous"

Bethany Greeting Card nominated for "Best New Product of the Year